REC Studio is the hottest new motion design house in Los Angeles. In my opinion.
The REC crew approached me about developing their website. It was a nice change of pace from my daily design & production work. Not only was the proejct a great refresher, but I was able to pick up a few new tricks along the way.
What I picked up:
1. Embedding fonts. I know it’s been around for awhile now, but I finally broke it out. I was surprised how easy it was.
2. Div hiding techniques. The designer Rich wanted a hover over state that I’d never really tried before. I found an article on creating a hidden state over the images. I whipped out my z-axis and things got real weird.
3. Custom highlight color. Never messed with it, but I think it’s like favicons, it’s just one of those nice details that makes a site that much more polished.
4. Dealing with an OCD designer.Rich is my good friend, but I forgot how damn meticulous as they get. This was the first time I’ve played a purely front end role on a website build, and it was a cool experience for me to see things from a a developer’s eyes.
5. My first (mostly) HTML5 site. You know what they say. Probably not going back, right?
This was our first pass at the site, and I know we’ll keep optimizing away. I look forward to tricking it out a little more with some nice jquery / css3 transitions where I can– their livelihood behind based on beautiful motion and all. Also stoked to get them a mobile version in the next couple of months.